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	Podcast:		Trending
	Episode:		Political influencers for hire – in Kenya
	Category:		News & Politics
	Duration:		00:24:13
	Publish Date:		2022-09-10 04:30:00
	Description:		Ahead of Kenya’s general election, a bitter war for public opinion was being fought on social media. In a bid to sway the result, online influencers – from students to pop stars – were offered cash in exchange for political messages. Critics say that paid political messages are swamping social media – but they aren’t declared as adverts, and instead they pose as genuine political opinion. We meet some of the key players in the country’s online information economy: micro-influencers, musicians and bigtime strategists explain their role in the controversial industry. And we hear from researchers who think the practice could be corroding democratic debate in Kenya. Reporters: Jack Goodman and Peter Mwai Producer: Sam Judah Editor: Flora Carmichael
	Total Play:		0