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Home > Traction: How Startups Start | NextView Ventures > #6: Leaving Google & Using a PDF to Bootstrap a SaaS Startup (Patrick Campbell, Price Intelligently)
Podcast: Traction: How Startups Start | NextView Ventures
Episode:

#6: Leaving Google & Using a PDF to Bootstrap a SaaS Startup (Patrick Campbell, Price Intelligently)
Category: Business
Duration: 00:53:56
Publish Date: 2015-07-06 15:07:35
Description:

Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more. 

STARTUP LESSONS YOU'LL LEARN


  • What tradeoffs a bootstrapped startup's CEO must make
  • How to price a software product correctly to maximize revenue and avoid leaving money on the table early on
  • A definition of content marketing that actually makes sense
  • Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert

GREAT STORIES YOU'LL HEAR


  • Patrick and team validated the market and built their initial business around one educational ebook written for their customers
  • The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time)
  • The moving story of Patrick beating cancer and the surprising way that changed him as a founder


LINKS MENTIONED:


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Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo
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