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Home > Today in Tech > Why AI is thought of as a ‘friend’; could agents do your shopping? | Ep. 252
Podcast: Today in Tech
Episode:

Why AI is thought of as a ‘friend’; could agents do your shopping? | Ep. 252
Category: Technology
Duration: 00:44:14
Publish Date: 2025-10-28 14:00:00
Description:

Are shoppers starting to trust AI like a person? Host Keith Shaw talks with Brett Leary of Accenture about research showing users treat GPT-style tools as trusted advisors — and how that shifts product discovery, brand loyalty, and the future of shopping agents.
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