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Home > This Week in Startups > Scaling AI Photo Editing to 300M Users with Photoroom’s Matt Rouif | AI Basics with Google Cloud
Podcast: This Week in Startups
Episode:

Scaling AI Photo Editing to 300M Users with Photoroom’s Matt Rouif | AI Basics with Google Cloud
Category: Technology
Duration: 00:31:02
Publish Date: 2025-08-19 16:01:13
Description:

In this AI Basics episode, Jason sits down with Matt Rouif, Co-founder & CEO of Photoroom — the AI photo editing app with 300M+ downloads and 5B images processed annually.


They break down:

  • Why Photoroom built its own specialized AI models
  • How they grew from a scrappy startup to $50M+ in revenue
  • Lessons in product-led growth (from eBay sellers to DoorDash & Amazon)
  • Red-teaming, brand safety, and building trust in AI imagery
  • The future of personalized ads, content, and design

This one is a masterclass for founders, operators, and builders.


Timestamps:

(0:00) Matt Rouif joins Jason to discuss AI Basics.

(0:45) Meet Matt Rouif: Photoroom’s $50M+ AI photo startup

(3:15) Live demo: background removal + virtual try-on

(7:40) From indie sellers to DoorDash & Amazon

(12:20) The “Barbie Movie” API moment

(17:05) Red-teaming AI: trust, safety & brand protection

(22:10) Running a 100-person AI startup

(26:30) The future of personalized ads (put you in the ad?)


Explore Further:

Google Cloud’s Report: The Future of AI

Get insights from 23 leading experts on how startups can leverage AI for real business impact.
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