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Home > This Week in Startups > Oura CEO Tom Hale on Hardware-as-a-Service, navigating ZIRP, journey to CEO & more! | E1812
Podcast: This Week in Startups
Episode:

Oura CEO Tom Hale on Hardware-as-a-Service, navigating ZIRP, journey to CEO & more! | E1812
Category: Technology
Duration: 01:09:16
Publish Date: 2023-09-19 22:08:30
Description:

This Week in Startups is brought to you by… Embroker. The Embroker Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today at Embroker.com/twist. While you’re there, get an extra 10% off using offer code TWIST. Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://Lemon.io/twist LinkSquares. Life for in-house legal just got a whole lot easier. From contract creation to execution and more, LinkSquares is the go-to for all your legal needs. Learn more at linksquares.com/twist

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Today’s show:

Oura CEO Tom Hale joins Jason to discuss his journey to becoming CEO of Oura (3:02), subscription-based business models (7:05), navigating ZIRP (39:37), the challenges of scaling a hardware business (45:00), and so much more!

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Time stamps:

(00:00) Oura CEO Tom Hale joins Jason (3:02) Tom's journey to becoming the CEO of Oura (7:05) The significance of subscription models for business operations & product innovation (11:28) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (12:57) Oura's subscription-based business model (23:04) Cultivating positive habits & Oura’s advanced tracking features (26:26) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist (27:47) Leading a company and instilling core values (34:51) The impact of pausing marketing & harnessing the power of virality (38:20) LinkSquares - The go-to for all your legal needs, learn more at https://linksquares.com/twist (39:37) The ZIRP phenomenon and the challenges of scaling up (45:00) Finding a strong product market fit (53:35) Merging personalization with consumer-focused approaches in healthcare (1:03:45) Oura’s company culture

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Check out Oura: https://ouraring.com/ Follow Tom: https://twitter.com/tomeghale

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Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four

Apply for Funding: https://www.launch.co/apply

Buy ANGEL: https://www.angelthebook.com

Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

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Follow Jason:

Twitter: https://twitter.com/jason

Instagram: https://www.instagram.com/jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

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Follow TWiST:

Substack: https://twistartups.substack.com

Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

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Subscribe to the Founder University Podcast: https://www.founder.university/podcast
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