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	Podcast:		Think Tank Radio: Conversations in a Digital World
	Episode:		The Role of Futurists: Helping Organizations Plan a Path Forward
	Category:		Technology
	Duration:		01:00:00
	Publish Date:		2020-09-15 07:00:00
	Description:		The buzz: “Futurology is concerned with ‘three P's and a W’, i.e. ‘possible, probable, and preferable’ futures, plus ‘wildcards’, which are low-probability, high-impact events, should they occur In The Left Hand of Darkness, Ursula K. Le Guin distinguished futurology – the business of prophets, clairvoyants, and futurists – from novelists, whose ‘business is lying.’” en.wikipedia.org/wiki/Futurist From 2000 to January 2020, the business world was changing rapidly. Then Covid-19 hit and the rate intensified. Uncertainty soared and continues. Some companies were prepared for disruption. Others may never recover. Forward-thinking companies engaged futurists to predict and assess trends. What do futurists really do for business organizations? Once the pandemic hit, how well did they predict its impact? Can they help companies protect themselves for the future? We’ll ask futurists Mike Bechtel at Deloitte, and Timo Elliott and Tom Raftery at SAP to explain their role and share insights.
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