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Description:
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How often do we look at the actions, thoughts and feelings of learners over time to better understand what they experience while they are working, using a learning management system, taking a course or seeking support and help? In this episode, I interview Jim Kalbach, author of Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams.
Jim entered the design world as an information architect and has worked in various design-related consulting roles for large companies, such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix. He is currently Head of Customer Success at MURAL.
WE DISCUSS:
What a user experience map is and what it can include
How to categorize and diagram actions, thoughts and feelings
How to identify a user's feelings during an experience
How experience maps foster important conversations
How Jim got interested in experience maps
Aligning experiences to the organization
Choosing the right map for the problem
Using constraints to understand a problem: point of view, scope and focus
Five phase process for mapping
Maps for learning experience design
Tools for creating user experience maps
Mental model maps
TIME: 32 minutes
RATE: Rate this podcast in iTunes
TRANSCRIPT: Download the .
RESOURCES:
Mapping Experiences by Jim Kalbach
Experiencing Information: Jim's website
MURAL: Cool collaboration tool and where Jim works
Touchpoint Dashboard: Customer journey management software
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