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In the 1970s, second wave feminists declared war on makeup - arguing it oppressed women, distracted them from gaining equality, and forced them to attain a beauty ideal not expected of men. And yet young women today wear more makeup than ever. Women have made gains in employment, education, sexual liberation, so why is it we can’t leave the house without makeup? In this Why Factor we explore the power and allure of makeup and why it works.
Presented and Produced by Gemma Newby
Editor: Richard Knight
(Photo: Young woman vlogging about beauty products. Credit: Getty Images) |