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	Podcast:		The Town with Matthew Belloni
	Episode:		Paramount’s New Playbook Unveiled and the Taylor Swift Podcast Bounce
	Category:		Society & Culture
	Duration:		00:35:06
	Publish Date:		2025-08-15 02:15:00
	Description:		Matt is joined by NYT staff reporter Brooks Barnes to discuss Paramount’s new strategy under David Ellison. They were both at Paramount’s press event earlier this week, so they dissect what Ellison told the press about the company’s new direction and discuss their views on theater windows, Paramount’s content spend, its streaming strategy, and whether it will sell off its cable assets (02:43). Matt finishes the show with a prediction on where the New Heights episode with Taylor Swift will rank among the top-viewed podcasts of all time on YouTube (27:06). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thetown@spotify.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Brooks Barnes Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices
	Total Play:		0