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Home > The Successful Fashion Designer > SFD076 Six Steps to Starting a Fashion Line that Sells
Podcast: The Successful Fashion Designer
Episode:

SFD076 Six Steps to Starting a Fashion Line that Sells
Category: Fashion & Beauty
Duration: 00:25:59
Publish Date: 2018-12-10 09:00:00
Description:

Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different--but it’s something you can do.

Robyn and I are BACK with a podlet that sums up six easy steps to starting a fashion line that sells. The Successful Fashion Designer podcast has been going for 75(!) episodes, and after interviewing as many talented, business-savvy fashion designers as I have, Robyn and I noticed that many of them had similar advice when it came to designing a fashion line that sells.

We went back through and extracted the golden advice nuggets from their episodes and distilled it down for you here--it’s great advice for everyone that wants to start a fashion line the right way.

In the interview (which you’ll love) we cover:
  • Finding and owning your niche to create a fashion line that sells
  • How NOT to design for everybody (seriously!)
  • Solving your own problems by facing and overcoming the fashion challenges that you have
  • Doing RESEARCH on other fashion lines
  • Actually going to where your customer is hanging out to do MORE research
  • Testing, testing, and testing some more--getting feedback on your samples
  • Engaging and asking your customer for feedback during the design + development process
  • Asking open-ended questions to get more information from your customers
  • And so much more!

 

Episodes Referenced: Connect with cohost Robyn: Enjoy the show? Help us out by:
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