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Home > The Startup Story > Robert Brunner, founder of Ammunition and Chief Designer for Beats by Dre


	Podcast:		The Startup Story
	Episode:		Robert Brunner, founder of Ammunition and Chief Designer for Beats by Dre
	Category:		Business
	Duration:		01:30:09
	Publish Date:		2021-08-10 08:00:00
	Description:		About this episode My guest this week is Robert Brunner, founder of Ammunition and Chief Designer of Beats by Dre. Robert has designed some of the most iconic products that you and I have integrated into our everyday lives. He built Apple’s very first Internal Design Studio. He designed the Ember mug which we featured on The Startup Story last month. He completely redesigned how we view retail point of sale systems when he designed the Square card reader, as well as, the Square POS unit. He even led the design of the June smart-oven. But it doesn’t stop there! Do you remember when Lyft drivers had those fuzzy pink mustaches attached to their cars. When Lyft wanted to evolve from the pink stache they reached out to Robert, and the end result were those highly colorful LED amp and glowstaches that sat on the dash of the Lyft driver’s vehicle. Like I said, Robert has worked on so many iconic products that have impacted all of our lives and his Startup Story episode is amazing! In this episode, we talk a lot about design and how every single entrepreneur needs to think about user-centric design, regardless of what it is you are working on. Whether you have a technology solution, consumer packaged good, a hardware product, or have a service-based industry. User-centric design also known as user experience, matters to all of us and Robert shares his lifelong learning with us today. In this episode, you'll hear: How Robert grew up in a very entrepreneurial, and very design driven household. Once Robert left school and started in engineering this pleased his dad but the program didn’t resonate with Robert. So he rebelled and changed course to industrial design. After college, Robert went to work at a design consultant where he learned a lot about how to deal with clients and developed his desire to launch his own company. When working for his company, Luna, he started to work with Apple as a client. In this season, Robert was offered a job with Apple but turned them down. He later joined Apple because he had the opportunity to build Apple’s very first internal design studio. Robert shares how he was at Apple for 9 years but left and went to work for Pentagram, as Pentagram was looking for an industrial design as a partner. In 2007, Robert left Pentagram to start his current company, Ammunition. Robert shares what it was like working with Jimmy Lovine and Dr. Dre to launch Beats by Dr. Dre. How Dr. Dre wanted to create headphones that were made to hear the music exactly how he created it but also it to be designed for a look that was inline with the current generation. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Gardyn Giveaway: https://thestartupstory.co/Gardyn Intro shout-out: https://wearecapto.com/ Ammunition: https://ammunitiongroup.com/ Robert Brunner’s Instagram: https://www.instagram.com/robertdbrunner/ Ammunition’s Instagram: https://www.instagram.com/ammunitiongroup/ Share the podcast The Startup Story community has been so incredible in sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. So please keep sharing!
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