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Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact! And in September of last year, Instagram announced their business community has grown to 2 million advertisers, up from one million advertisers back in March of 2017. Now in 2018, that number is rapidly growing, which means, 1) it’s a perfect opportunity for your business to jump on this exciting advertising trend and 2) two million advertisers might seem like a lot, but competition is still fairly low and return on investment remains high compared to other platforms such as Google and Facebook. Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on the platform. About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 15,000+ listeners (more than 1,100,000 downloads to date!) each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer |