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Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcement and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content across the platform. We're also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail. About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 16,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer |