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Home > The Science of Social Media > 99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
Podcast: The Science of Social Media
Episode:

99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
Category: Business
Duration: 00:13:57
Publish Date: 2018-06-18 10:00:00
Description:

Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed?

And despite an initial backlash about the algorithm change, Instagram now says “relevancy sorting” has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app.

The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode.

We're also covering several other Instagram updates that you won't want to miss as a marketer, business, or brand. Including new shopping features as well as rumors surrounding the possibility of long-form video. 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

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Check us out on Twitter - www.twitter.com/buffer
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