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Covering the biggest news in the social media and marketing world, including one subject that we as marketers don’t talk about enough... Proving social media ROI. We’re also covering the biggest video trends happening right now in 2018 and what marketers need to know moving forward. Instagram also released a ton of new and exciting features that will continue to grow the platform in big ways in the coming months. You won't want to miss what those are! Finally, Facebook has a brand new influencer marketing platform in the works and we've got the inside scoop. Resources: - How to Prove Social Media ROI - Databox
- How Facebook Marketing is Changing (And How to Be Prepared) - Buffer Blog
- Existing Instagram Organic Posts Can Now Be Turned into Ads - We Are Social Media
- 10 Trends to Watch for in Video Marketing - HubSpot Blog
About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer |