Search

Home > The Science of Social Media > 79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
Podcast: The Science of Social Media
Episode:

79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
Category: Business
Duration: 00:11:33
Publish Date: 2018-01-29 05:30:00
Description:

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

  • Are my posts getting optimal reach and engagement?
  • Do social media platforms penalize 3rd-party tools?
  • Are 3rd-party tools really worth the cost?

These are some of the most common questions our Customer Advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not 3rd-party tools affect the reach and engagement of posts.

We’re hoping to change that.

For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting.

Today we’re excited to share the experiment results!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer
Total Play: 0

Users also like

400+ Episodes
Real Talk Ra .. 10+     1