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Home > The Science of Social Media > 63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue
Podcast: The Science of Social Media
Episode:

63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue
Category: Business
Duration: 00:15:19
Publish Date: 2017-10-02 05:30:00
Description: Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Then, we hit content shock. There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it. Social media is no longer a megaphone. Here's why...
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