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Home > The SaaS Revolution Show > Achieving Growth Through Challenging Times with CEO of Boundless, Dee Coakley
Podcast: The SaaS Revolution Show
Episode:

Achieving Growth Through Challenging Times with CEO of Boundless, Dee Coakley
Category: Business
Duration: 00:50:32
Publish Date: 2024-09-05 00:00:00
Description: In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Founder Member Dee Coakley, Co-Founder & CEO at Boundless, who shares her journey achieving growth through challenging times. "There's a founder called Ian Nolan, CEO of a company called Bright Flag. And I remember going for a coffee with him and I remember it so clearly. We were at about 400k or I was focused on getting to a million. And then he said, slow down, slow down. Where are you at today? What's happening today? He was asking me how frequently we were closing a new logo and he said, look, you're closing. Maybe it was one customer a week at the time. He said, your problem isn't getting to 2 million ARR. The problem you have to solve now is how do you close two customers a week? Just focus on that. And I love the simplicity of that and I apply it to so many things right now. Don't run before you can walk. Just figure out that next little step." Dee shares: - Building fanbases: from artist management in the music industry to founding a SaaS company - Why investing in content was (and is) the cornerstone of their go to market strategy - Why you should never ask more than three people for advice about one problem - Eat, sleep and breathe spreadsheet numbers - on repeat - Focus, luck, and long term betting: learning to walk before you run and more.Check out the other ways SaaStock is serving SaaS founders
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