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Home > The SaaS Revolution Show > Charting the journey of Signal.AI from Zero to $10mill ARR, with David Benigson (Signal AI)
Podcast: The SaaS Revolution Show
Episode:

Charting the journey of Signal.AI from Zero to $10mill ARR, with David Benigson (Signal AI)
Category: Business
Duration: 00:39:02
Publish Date: 2022-03-24 11:00:00
Description: In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR. "As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight." David discusses: - how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug" - how they built their initial (and complex) infrastructure and user interface in 6 to 12 months - how they found their first customers and figured out their pricing structure as they went along - how they focused on a specific persona and type of user (inspired by Chris Voss' 'Crossing The Chasm' book) and more.
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