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Home > The Roundtable > Gavin McMahon's new book is 'Story Business: Why Stories Rule the World and How They Can Reinvent Your Business'
Podcast: The Roundtable
Episode:

Gavin McMahon's new book is 'Story Business: Why Stories Rule the World and How They Can Reinvent Your Business'
Category: Government & Organizations
Duration: 00:26:18
Publish Date: 2026-04-20 15:33:00
Description: Gavin McMahon joins us to talk about 'Story Business: Why Stories Rule the World and How They Can Reinvent Your Business.' A strategist and storytelling expert, McMahon argues that narrative isn’t just marketing - it’s the foundation of how organizations connect, persuade, and lead. His book explores how businesses can harness storytelling to build trust, shape identity, and drive lasting success.
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