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Home > The Remarkable Credit Union Podcast > Experiential Marketing and The Long Tail
Podcast: The Remarkable Credit Union Podcast
Episode:

Experiential Marketing and The Long Tail

Category: Business
Duration: 00:39:03
Publish Date: 2015-10-20 11:00:00
Description:

Jeff Stephens, a leading expert on financial services branding, joins us to discuss his career in branding financial institutions. Jeff discusses how to market to your members using all 5 of the senses, how the long tail is changing financial institutions, and why differentiation is hard and necessary.

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