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Home > The RV Entrepreneur with Heath Padgett > RVE 91: Behind the Scenes of our Product Launch at Winnebago
Podcast: The RV Entrepreneur with Heath Padgett
Episode:

RVE 91: Behind the Scenes of our Product Launch at Winnebago
Category: Business
Duration: 00:59:06
Publish Date: 2017-09-21 11:25:40
Description:

Today on the podcast, I am talking with Kyle Kesterson (who you might remember from episode 36). Kyle is an app developer, artist, photographer and one of the most creative people I’ve ever met. A few months back Kyle and I were approached from some of our friends at Winnebago to consult and help them with the launch of 3 brand new RVs.

So our task with this launch was to help create hype and buzz around a new product (the new Winnebago Revel 4x4), create assets (video, photo), tell the brand story and actually have a synchronized launch to consumers — as well as dealers.

In today’s episode, I wanted to talk about what goes into creating a successful launch for any product.

View show notes and all previous episodes here: Podcast Archives

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