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Home > The Off Farm Income Podcast > OFI 795: Which Color Inspires The Consumer Behavior You Want | FFA SAE Edition | Lyndsey Averbeck | Okawville High School FFA


	Podcast:		The Off Farm Income Podcast
	Episode:		OFI 795: Which Color Inspires The Consumer Behavior You Want \| FFA SAE Edition \| Lyndsey Averbeck \| Okawville High School FFA
	Category:		Business
	Duration:		00:22:24
	Publish Date:		2020-04-01 01:30:45
	Description:		*Sign Up To Receive Our FFA Stories Newsletter!* Email address: SHOW NOTES INTRODUCING LYNDSEY AVERBECK! Food Science & Technology is something that I have only recently learned about as an event through the FFA. I first learned about this as a career development event. Today’s guest, Lyndsey Averbeck, has given me an even bigger education on this. She has been experimenting with this project to study consumer behavior. Lyndsey did an experiment with 15 test subjects and tried to figure out which color; yellow, red or green makes food the most interesting to potential consumers. She found through her experiment that yellow appealed the most to her subjects. Lyndsey picked people from a wide variety of age ranges to participate so that she could get a broader range of opinions. Yellow and red were very close as favorites with green in a distant third place. Lyndsey’s inquisitive mind led her to become a state proficiency winner in Illinois. She will be competing at the national level in 2020. She has taken all of this knowledge back to her job at a meat packaging company. Her company then implemented her suggested changes to their sale flyer, and they saw results! Lyndsey will graduate soon, and she plans on becoming an actuarial scientist and working in the insurance industry. She is the first guest I have ever interviewed that his going into this field. SUPERVISED AGRICULTURAL EXPERIENCE: Food Science & Technology *HIGH SCHOOL:* Okawville High School; Okawville, Illinois *MASCOT:* Rockets *FFA ADVISOR:* Joshua Berg CONTACT INFORMATION FOR LINDSEY AVERBECK: Click on the picture below to be taken to the Okawville High School Ag. Department’s website: Lyndsey’s FFA Advisor’s Email Address: jberg@okawvillek12.org Okawville High School Telephone Number: (618) 243-5201 FFA LINKS: National FFA Organization Supervised Agricultural Experiences (SAE’s) Support FFA Donate to FFA – One way that FFA students are able to start small businesses is through an FFA grant of $1,000. In 2014, 141 FFA students received these grants. With your donations, more students can get this head start – *pay it forward.* REASONS TO DONATE TO FFA: Only 2% of Americans grow and raise most of the food and livestock consumed by the other 98% as well as the rest of the world. FFA is providing the needed education, training and resources to Americans that will carry that torch forward and insure that America continues to have inexpensive, quality food. Rural Communities will rely on entrepreneurship in the future for population growth and job creation. The FFA is a major catalyst to that entrepreneurial growth. Farmers, ranchers and those working in agriculture give the rest of America incredible amounts of freedom because the search for food is as simple as going to the grocery store: “The future of American agriculture depends on the involvement and investment in America’s youth, In order to prepare for the population of tomorrow, we need to encourage America’s youth today, and show that careers in agriculture are profitable, rewarding, and vital.”. U.S. Secretary of Agriculture, Sonny Perdue Where Off-Farm Income And Matt Brechwald Can Be Heard: Member Of The National Association Of Farm Broadcasters
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