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Home > The Off Farm Income Podcast > OFI 784: The Logistics Of Selling Beef Direct To Restaurants | Hanna Laney | Laney Family Farms


	Podcast:		The Off Farm Income Podcast
	Episode:		OFI 784: The Logistics Of Selling Beef Direct To Restaurants \| Hanna Laney \| Laney Family Farms
	Category:		Business
	Duration:		00:53:49
	Publish Date:		2020-03-13 01:30:58
	Description:		*Sign Up To Receive Our FFA Stories Newsletter!* Email address: SHOW NOTES KEY IDEAS: There is a level of the direct marketing beef business that falls between direct market sales to individual buyers and a full blown locker beef business supplying grocery stores and restaurant chains. That level spans a wide range, supplying local restaurants in the area that you happen to live. I have always wondered about taking this step and going to this level. And, as I have thought about it I have come up with a lot of questions. Do you need to slaughter beef every week? Do, you stagger your calving seasons to accommodate a weekly slaughter? Do you deliver frozen or fresh beef? How much to you charge? How do you get a restaurant to purchase from you? I definitely believe that the jump from direct marketing of beef to individual customers to supplying local restaurants with a steady supply of beef is a big one. On today’s episode we get to speak with an expert who is at this level. Hanna Laney is coming on the show to talk about Laney Family Farms, her third generation farming operation in Northwest Oregon. Hanna’s parents started this beef operation on her grandmother’s farm years ago, and Hanna eventually took it over. Today Hanna personally delivers fresh, grain finished beef to restaurants in the Portland, Oregon area. She has figured out the logistics, and stresses the reduction of expenses in an operation like this. Hanna will talk to us all about her niche, and how she, and her parents before here, built the business and created the market. ADVICE FROM HANNA: SAMPLES: Make sure to bring fresh samples to the restaurants that you would like to sell to. Let them see how good your product really is. SPECIAL: Be ready to tell restaurants what makes your beef special. If you cannot think of anything, maybe there is nothing special about it. BEST ADVICE HANNA HAS RECEIVED: “If you get pride from working hard, you’ll know you did your best”. At the end of the day, even if you fail you will know you did everything you could. PERSONAL HABIT THAT HELPS HANNA SUCCEED: Hanna loves being outside. This puts her in front of her cattle more often, and it keeps her in closer touch with what is going on with her herd. This is a key element to her keeping her expenses down. BOOK RECOMMENDATION: Hanna recommends any book that will help you to start understanding financial statements, such as: Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports *CONTACT INFORMATION AND LINKS:* Website: laneyfamilyfarms.com Facebook: LINK Email: info@laneyfamilyfarms.com Where You Can Listen To Us: LISTEN TO US ON SATELLITE RADIO! WE ARE CONTRIBUTORS TO “FFA TODAY” ON RURAL RADIO SIRIUS XM CHANNEL 147! “FFA Today” airs on Rural Radio Sirius XM Channel 147 Saturdays at 7:30 AM Eastern and Sundays at 6:30 PM Eastern. Please let RURAL RADIO know that you like hearing us on their channel! Here is how to contact them and leave feedback: Email: zacht@rfdtv.com Website: RuralRadio147.com Twitter: https://twitter.com/RURALRADIO147
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