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	Podcast:		The Nudge Podcast
	Episode:		Episode 25: Getting Noticed with Michael Williams
	Category:		Arts and Design
	Duration:		00:43:26
	Publish Date:		2014-09-01 19:00:00
	Description:		When a five year-old organisation charged with celebrating books, writing and ideas needs to get noticed by people who may not know it exists, it creates a stealth campaign to raise awareness in markets outside of the inner-urban literati and retirees. Michael Williams of the Wheeler Centre joins Josh Kinal live at the Kelvin Club to talk about the Centre's need to move outside its comfort zone and take its remit to the streets, literally, (and social media) with its "#Discuss" campaign. Notes A tumblr all about people using QR codes Photos of the Wheeler Centre's discussion plaques
	Total Play:		0

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