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Home > The NAB Podcast > How Broadcasters are Evolving to Find Success with Digital
Podcast: The NAB Podcast
Episode:

How Broadcasters are Evolving to Find Success with Digital
Category: Government & Organizations
Duration: 00:18:39
Publish Date: 2023-04-05 12:05:01
Description: Bo Bandy, general manager, Digital, senior vice president, Marketing, Marketron, joins the NAB Podcast in advance of her appearances at NAB Show. Digital advertising is undeniably pervasive and a key component of strategic advertising programs. Bandy discusses how broadcasters are in the best position to win digital dollars in their markets, but only if they continue to evolve their current strategy and partnerships.
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