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Home > The NAB Podcast > Unlocking the Future of Local OTT Advertising: And How to Monetize It
Podcast: The NAB Podcast
Episode:

Unlocking the Future of Local OTT Advertising: And How to Monetize It
Category: Government & Organizations
Duration: 00:27:05
Publish Date: 2022-05-12 12:05:02
Description: Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president, Business Development and Strategy, NBCUniversal Owned TV Stations and head of NBC Spot On, discusses local OTT advertising opportunities happening right now, how these opportunities can be monetized and why local stations should expand their OTT presence to propel their broadcast business forward.
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