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Home > The NAB Podcast > An Agency Executive’s Take on Radio Adopting Impression-Based Selling
Podcast: The NAB Podcast
Episode:

An Agency Executive’s Take on Radio Adopting Impression-Based Selling
Category: Government & Organizations
Duration: 00:22:59
Publish Date: 2021-10-25 12:05:15
Description: Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB COLRAM member Buzz Knight.
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