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Home > The Monday Morning Marketing > Episode 329 - Owned, Earned and Paid
Podcast: The Monday Morning Marketing
Episode:

Episode 329 - Owned, Earned and Paid
Category: Business
Duration: 00:17:05
Publish Date: 2026-04-20 09:58:12
Description:

Are you using all aspects of marketing in your business? Using a mixture of owned, earned and paid marketing (POEM) can make a real difference. In this episode, Esther and Melanie explain the different areas of marketing that fall into each of these categories. Grab a pen and paper and work out which group your platforms fall into and how to maximise their potential.
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