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Home > The Modern Health Nerd Podcast > Plantcraft: Educating Consumers to Empower Better Food Decisions


	Podcast:		The Modern Health Nerd Podcast
	Episode:		Plantcraft: Educating Consumers to Empower Better Food Decisions
	Category:		Health
	Duration:		00:36:28
	Publish Date:		2021-03-17 19:55:24
	Description:		How can plant-based meat address the dual challenge of protein over-consumption and a serious lack of fiber in Western countries? Kati Ohens' approach to product formulation at Plantcraft may have the answer. In this episode, we discuss: How shopping environments influence consumer habits and perpetuate problems in the food system What plant-based meat needs to offer beyond good taste The potential impact of consumer education from plant-based brands and organizations Why unity is important in the vegan and plant-based communities Want more industry musings and nerdy plant-based insights? Subscribe to The Modern Health Nerd for weekly updates: https://www.modernhealthnerd.com/news/ About Kati & Plantcraft After a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission space. While working as a vegan transition coach, she noticed the gap in the alt meat market and the need for deli slices. Kati met co-founder Csaba during a work project as they were looking at commercialising a new food tech IP--and she discovered that it could be used to make groundbreaking plant-based meat alternatives. Together they formed Plantcraft. Find Plantcraft Online! Web: https://www.plantcraft.com Instagram: https://www.instagram.com/plantcraftfood/ Facebook: https://www.facebook.com/plantcraftfood LinkedIn: https://www.linkedin.com/company/plantcraftfood More Food & Nutrition Resources: Physicians Committee for Responsible Medicine (PCRM): https://pcrm.org Dr. Michael Greger (videos and articles): https://nutritionfacts.org
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