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Home > The Mission Daily > How to Build a Mission-Driven Brand (and why you are probably doing it wrong)
Podcast: The Mission Daily
Episode:

How to Build a Mission-Driven Brand (and why you are probably doing it wrong)
Category: Education
Duration: 00:38:05
Publish Date: 2023-11-17 16:53:52
Description:

How do you build a brand that lasts AND saves the world?


According to Steph and Albert - it all starts with profit.


The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:

  • Why Albert only focuses on hiring for talent not for diversity
  • How some businesses tie social impact into their profit model
  • Why you can’t check all the “idealism” boxes - and shouldn’t try
  • Examples of people and companies that have done this right
  • Why having more financial freedom will set you free so you can tackle social impact goals for the long term.


Mentions:

  • Patagonia
  • Simple Modern
  • Aviation Nation
  • American Giant
  • Morgan's Wonderland
  • Tom's Shoes
  • Walmart
  • Chick-fil-A

Learn more about your ad choices. Visit megaphone.fm/adchoices
Total Play: 0

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