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Home > The Michelli Experience > Trust Is the Currency of the AI Era
Podcast: The Michelli Experience
Episode:

Trust Is the Currency of the AI Era
Category: Business
Duration: 00:01:10
Publish Date: 2026-01-22 13:00:00
Description:

As AI becomes a visible part of the customer experience, trust is no longer assumed — it’s questioned. In this episode, we explore why trust is emerging as the defining factor in how customers choose brands in an AI-powered world.

Across industries, customers are asking new, more pointed questions:
How is my data being used?
Why was this decision made?
Am I interacting with a person or an algorithm?

Research shows that transparency now matters more than speed or convenience. We break down four practical ways leaders can build trust while using AI:

  • Explain where AI helps customers — clarity reduces uncertainty.

  • Give people control — choice builds confidence.

  • Keep humans present in meaningful moments — empathy creates trust, automation creates efficiency.

  • Operationalize values — trust is built through consistent actions, not slogans.

AI will continue to accelerate experiences. But trust will determine who customers stay with — and who they leave behind.
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