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Home > The Michelli Experience > Customer Segments or Customer Need States?
Podcast: The Michelli Experience
Episode:

Customer Segments or Customer Need States?
Category: Business
Duration: 00:03:53
Publish Date: 2019-08-29 07:00:00
Description:

Customer segments or customer need states? The answer is … both!

It’s an important distinction in which I work with my clients to understand and leverage. It is the difference between creating experiences based on customer segmentation versus customer need states.
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