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Home > The Michelli Experience > What Is A Persona And What Does It Have To Do With Customer Journey Mapping?
Podcast: The Michelli Experience
Episode:

What Is A Persona And What Does It Have To Do With Customer Journey Mapping?
Category: Business
Duration: 00:04:18
Publish Date: 2018-08-31 09:26:57
Description:

In this week's episode, Dr. Michelli discusses the use of persona-based journey maps as a research and design tool.
Total Play: 0