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	Podcast:		The Kennedy-Mighell Report
	Episode:		Demand-Side Sales with Bob Moesta — How Quitting Selling Helps You Create a Better Client Experience
	Category:		Technology
	Duration:		00:45:21
	Publish Date:		2020-10-09 14:00:00
	Description:		Ranging from mildly awkward to seriously cringeworthy, the lawyer’s experience of selling legal services to prospective clients is one many wish they could forgo. But, can they? Dennis and Tom hear a resounding yes from Bob Moesta, author of “Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress.” Bob coaches listeners on how to view sales through the lens of the buyer and help clients make the progress they need in their legal matters. Bob Moesta is one of the principal architects of the Jobs to be Done theory and founder of The Re-Wired Group. As always, stay tuned for the parting shots, that one tip, website, or observation you can use the second the podcast ends. Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for answers to your most burning tech questions. Special thanks to our sponsors, ServeNow and Colonial Surety Company.
	Total Play:		0