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An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlyn Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts.
Further Listening:
- How the Stanley Cup Became the Internet’s Favorite Water Bottle
- Mattel Bets Big on Barbie
- Is Supreme Still the King of Streetwear?
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