Search


	Podcast:		The Journal.
	Episode:		The Rise of the Tween Shopper
	Category:		News & Politics
	Duration:		00:17:43
	Publish Date:		2024-09-04 20:00:00
	Description:		Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them. Further Reading: - Teen Girls Are Spending Big. She Tells Them What to Buy. - Why Tweens Are Obsessed With This $110 Sweatsuit Further Listening: - How the Stanley Cup Became the Internet's Favorite Water Bottle - Teens Are Falling Victim to AI Fake Nudes Learn more about your ad choices. Visit megaphone.fm/adchoices
	Total Play:		0