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Home > The Journal. > ‘It Came out of Nowhere’: The Rise of Dr Pepper
Podcast: The Journal.
Episode:

‘It Came out of Nowhere’: The Rise of Dr Pepper

Category: News & Politics
Duration: 00:21:06
Publish Date: 2024-06-07 20:26:00
Description:

There is a new contender in the cola wars, and it isn’t a cola. It’s Dr Pepper. WSJ’s Jennifer Maloney unpacks how after decades as a distant competitor, Dr Pepper has climbed the soda ranks with help from hefty marketing, novel flavors and TikTok videos.


Further Reading:

- Dr Pepper Ties Pepsi as America’s No. 2 Soda


Further Listening:

- The Agony and Ecstasy of Tab 


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