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Home > The Journal. > How the Stanley Cup Became the Internet's Favorite Water Bottle
Podcast: The Journal.
Episode:

How the Stanley Cup Became the Internet's Favorite Water Bottle
Category: News & Politics
Duration: 00:22:02
Publish Date: 2024-01-19 21:53:00
Description:

The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls.


Further Reading:

The New Office Status Symbol Holds a Lot of Water—and Has a Wait List


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