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Home > The Jimmy Rex Show > #680 - Rob Fitzpatrick - The Fitzpatrick Family Office & Co-Founder of Naked Diablo Tequila
Podcast: The Jimmy Rex Show
Episode:

#680 - Rob Fitzpatrick - The Fitzpatrick Family Office & Co-Founder of Naked Diablo Tequila
Category: Business
Duration: 00:35:40
Publish Date: 2026-04-10 16:02:05
Description: In this episode of The Jimmy Rex Show, Jimmy sits down with entrepreneur and investor Rob Fitzpatrick, co-founder of Naked Diablo Tequila, to break down how he’s building a premium tequila brand in one of the most competitive markets in the world.

Rob shares how a restaurant investment turned into launching a disruptive spirits brand, and why his team chose to go against traditional marketing by creating a docuseries (How to Build a Billion Dollar Brand) and reality show (Tequila Empire) to scale awareness and increase brand value.

This episode covers entrepreneurship, brand building, marketing strategy, and the mindset required to build a high-level business.

Topics include:
  • Building a premium tequila brand (Naked Diablo Tequila)
  • Entrepreneur mindset and scaling a business
  • Disrupting traditional marketing with media and storytelling
  • Distribution, partnerships, and long-term brand growth
If you’re interested in entrepreneurship, business strategy, branding, investing, or building a successful company, this episode delivers practical insights and real-world experience.

Guest: Rob Fitzpatrick (Co-Founder, Naked Diablo Tequila)

Learn more:
Naked Diablo Tequila – https://nakeddiablo.com/
Total Play: 0

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