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Description:
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In this episode, I’m really excited to have as my guest, Veronica Shannon, a lawyer, entrepreneur, published author and sustainability leader. She founded retub, the premium reusable takeaway food container that has a built-in container exchange program and other businesses that have purpose and innovation at their heart. In our discussion, Veronica talked to me about:
- what drove her to start retub and how she tested and refined the idea
- how she engaged all stakeholders, not just customers, in the development of the product
- the importance of feedback and learning from that feedback
Listen to the podcast to learn more.
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