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	Podcast:		The InnovaBuzz Podcast
	Episode:		Frank Rose, The Power of Strategic Storytelling and Narrative Thinking - InnovaBuzz 490
	Category:		Business
	Duration:		01:01:40
	Publish Date:		2022-01-24 20:00:00
	Description:		In this episode, I’m really excited to have as my guest, Frank Rose, the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab. In our discussion, Frank talked to me about: Why we are turning away from advertising and seeking more immersive entertainment experiences How to be strategic with storytelling in a way that engages and serves our audience What he means by Narrative Thinking Listen to the podcast to learn more. Show Notes and Blog The Podcasts
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