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	Podcast:		The InnovaBuzz Podcast
	Episode:		Tom Ruwitch, How to Craft Captivating Stories That Inspire Customers to Buy - InnovaBuzz 483
	Category:		Business
	Duration:		01:14:30
	Publish Date:		2021-12-20 20:00:00
	Description:		In this episode, I’m really excited to have as my guest, Tom Ruwitch, an experienced direct response marketer, communications strategist, copywriter and web developer. He is especially adept at helping businesses discover their core stories and coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies. Tom helps coaches, consultants, and other business leaders harness the power of storytelling to captivate prospects and inspire them to buy. He is the CEO of Story Power Marketing, the agency he founded in January 2020 and is the founder and former CEO of MarketVolt, the email marketing software and services firm. In January 2020, MarketVolt sold its software business to Benchmark Email, and Tom spun out the strategic consulting and services business to form Story Power. In our discussion, Tom talked to me about: The importance of knowing your customers and prospects and the journey they are on Practicing curiosity and developing the habit Systemising the gathering of ideas and story building blocks
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