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In this episode, I’m really excited to have as my guest, J. Nichole Smith, Nic as she likes to be known, Marketing specialist, artist, and author. Her purpose and passion are to help petpreneurs find freedom and fulfillment by building brands instead of just businesses. She is dedicated to helping entrepreneurs avoid poverty and burnout by finding their unique and sustainable competitive advantage and using it to stand out in an incredibly saturated marketplace. She believes your business is not your baby, it’s an experiment, and it exists to support you, not the other way around.
In our discussion, Nic talked to me about:
- Finding and articulating your Why through Why Mapping
- Building an audience around your Why
- The psychology of colour and how it applies to your business
Listen to the podcast to learn more.
Show Notes and Blog
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