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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #12 – Troy Dean from Video User Manuals and WP Elevation


	Podcast:		The InnovaBuzz Podcast
	Episode:		InnovaBuzz Episode #12 – Troy Dean from Video User Manuals and WP Elevation
	Category:		Business
	Duration:		0
	Publish Date:		2014-12-01 15:16:57
	Description:		In this episode number 12 of the InnovaBuzz podcast, Troy Dean from Video User Manuals and WP Elevation, talks with me on the importance of innovation, listening to the customer and being different. Listen to the inteview to learn what Troy shared with us on the podcast. Watch the Video Today I'm going to give away a copy of the book “The Year without Pants” - the story of wordpress.com and the future of work, written by Scott Berkun. Leave a comment under the video and tell us the number one thing you’d like to fix on your current website that would actually make a difference to your business. I'll get Troy to swing by in a few weeks and award the prize. Show Highlights Some of the highlights of this episode include: A healthy list of contacts, customers, prospects and leads is one of the most valuable assets in any business. For a new business launch, find a way to test on a small scale with minimal investment of time and money and see if it will work, will scale, and grow from there. If not, move on to the next idea - quickly. Building a community for your customers to connect with one another can be a huge value add to them. Off shore outsourcing is a good way to cost-effectively grow a business and ultimately grow to the point of employing local staff. A clear understanding of your target market and where to find them keeps you focused and saves you wasting time trying to sell your services to people who don't need them. Sound processes are vital to any business, particularly to enable the business owner to delegate effectively. The Buzz - Our Innovation Round Here are Troy's answers to the questions of our Innovation round. Watch the interview to get the full scoop. #1 thing to be innovative – listen to your customers and find ways of delivering them value in a more efficient way. Best thing for new ideas – listen to your customers and create amazing user experiences. Favourite tool for innovation – Infusionsoft Keep project / client on track – Contact your customer before they contact you. Do everything for them! Differentiate – if you want extraordinary results, do the opposite of what everyone else is doing. Reach Out You can reach out and thank Troy via Twitter (@troydean) or at wpelevation.com or troydean.com.au Suggested Guest Troy suggested I interview Collis Ta'eed from Envato, on a future podcast. So, Collis, keep an eye on your Inbox for an invitation from me, for the Innovabuzz Podcast! Competition Hint Hint: to enter the competition, leave a comment under this video and tell us the number one thing that you want to see fixed or you’d like to fix on your website that will make a difference to your business.
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