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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #13 – Dave Carroll from the United Breaks Guitar Stories
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #13 – Dave Carroll from the United Breaks Guitar Stories
Category: Business
Duration: 0
Publish Date: 2015-02-19 15:35:18
Description:



































In this episode number 13 of the InnovaBuzz podcast, Dave Carroll from the United Breaks Guitar Stories and DaveCarrolMusic.com explains to me why he thinks his video went viral and how it lead to him becoming a passionate, public advocate for great customer service. Listen to the interview to learn what Dave shared with us on the podcast.










Watch the Video




















Today I'm going to give away a copy Dave’s book United Breaks Guitars: The Power of One Voice in the Age of Social Media. Leave a comment under the video and tell us the what you think are the trends in being able to communicate more effectively, being a better story-teller, cutting through the noise.










Show Highlights




Some of the highlights of this episode include:

After a very frustrating experience with United Airways customer service, Dave recorded and posted three music videos to You Tube, that went viral and had an enormous impact on both United Airways customer service as well as gained Dave attention as an advocate of great customer service.
Using social media, individuals have the power to generate conversations that can affect the brand of a big company. Your brand is nothing more than the sum of the conversations being had about you.
With social media, individuals have the power to generate conversations that can affect the brand.
Social media gives consumers a greater voice and at the same time making businesses focus on the idea of a 2 way conversation and being a better listener.
If you want to cut through the noise in a digital environment where everybody's so overwhelmed with information, the way to reach them is to do it with story - telling.
All businesses are in the story-telling business, whether they like it or not!
Dave's philosophy is that it's not about the money, it's about the principal - he demonstrated that in the United Breaks Guitars experience and has since turned that into a passion to educate businesses about why good customer service is important.
Whatever you are doing - enjoy the process and journey of getting there. Success usually follows!





The Buzz - Our Innovation Round




Here are Dave's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

#1 thing to be innovative – believing in yourself is number one - try the unique ideas that you have. And do what you love - be passionate about it. Surround yourself with innovators.
Best thing for new ideas – walk through every door that's been opened, and be prepared to take chances.
Favourite tool for innovation – eSpeakers software tool
Keep project / client on track – stay focused, be consistent and constantly vigilant.
Differentiate – Story-telling - every story is worth being told. When telling a story you have to speak from the heart to the heart of the person you are speaking to - put the listener in the driver seat of your experience and let them experience it for themselves.





Reach Out




You can reach out and thank Dave via Tw itter (@DaveCarroll) or at
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