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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #14 – Miguel Nieva of ColorADD
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #14 – Miguel Nieva of ColorADD
Category: Business
Duration: 0
Publish Date: 2015-03-09 01:05:08
Description:



































In this episode number 14 of the InnovaBuzz podcast, Miguel Nieva of ColorADD expresses his desire to always want to see design as a tool or as a science to promote a better world. This eventually led to his decision to work with color blind people because they need some integration in the society since they can't identify colors. This interview will inspire you into doing something for others in your field of work and perhaps find your purpose in the process.










Watch the Video




















Today I'm going to give away a copy of Erik the Red Sees Green by Julie Anderson and Cornelius Spilman. It's a story of a child that discovers in his art class that he is color blind and how then his parents, his teachers and friends figured out solutions that worked and helped him with his unique way of seeing. Leave a comment under the video and give Miguel suggestions on how he can reach a big global audience with his system.










Show Highlights




Some of the highlights of this episode include:

ColorADD is a system that Miguel has been working on and has developed over past 15 years or so. It's a system to allow color blind people to recognize color.
10% of male population and about half a percent of the female population of the world are color blind, that's about 350 million people right across the world.
41% of color blind people, experience at least once in their life time the shame for being discriminated in society.
Miguel is determined to reach the 350 million color blind people in the world by spreading the message to all the seven billion people without discrimination.
The ColorADD system is in use in the Porto Metro Maps, as well as in some clothing labels and even coloring pencils.
ColorADD uses a "social business model" that enables companies of any size to license the system.





The Buzz - Our Innovation Round




Here are Miguel's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

#1 thing to be innovative – Be creative and crazy while working with passion.
Best thing for new ideas – Create a simple and honest concept that benefits all.
Favourite tool for innovation – Put the design methodology together with the passion.
Keep project / client on track – Work in cooperation with partners and your own people, then communicate always in the process.
Differentiate – Be serious, honest and work with passion and working for the people and with the people.





Reach Out




You can reach out and thank Miguel via ColorADD Website or their Ashoka.org page.




Suggested Guest




Miguel suggested I interview Mark Zuckerberg of Facebook because of his alleged color blindness, on a future podcast. So, Mark, keep an eye on your Inbox for an invitation from me, for the Innovabuzz Podcast!
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