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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #20 – David Heatley of Cycling Inform
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #20 – David Heatley of Cycling Inform
Category: Business
Duration: 0
Publish Date: 2015-05-28 01:32:23
Description:



































In this episode number 20 of the InnovaBuzz podcast, my guest is David Heatley of Cycling Inform - an online cycle coaching company which David and his partner Jodie have transformed from a one on one coaching service to an online membership model with great leverage and they’ve achieved massive growth of their business as a result. This is a fascinating episode where David tells us how he has gained that leverage - there are a lot of lessons for all of us in this interview, so stay tuned.










Watch the Video




















Before we meet David, a quick competition announcement - this week's competition prize is a copy of The Automatic Customer by John Warrilow.  These days, subscription businesses are not limited to newspapers and magazines as in the past, and Warrilow’s book talks about the secret to finding and keeping automatic customers, so stick around for details on how you can enter the draw to win that competition prize later on in the interview.










Show Highlights




Some of the highlights of this episode include:

David worked in IT as a Senior Project Manager and he has an engineering background, but left a lucrative career with one of the largest Telecom companies in Australia, to pursue his passion for cycling and running his own business.
Being a real passionate cyclist led him to start Cycling Inform, starting from running boot camps and training camps and now, coaching services. 
The on-going revenue from a membership-based model not only keeps the cash-flow going, it gives David leverage to scale his business, provides location independence and opens up an international market for his coaching programs.
Automation is a key part of the leverage that Cycling Inform get within their business.
Another key to David's success is adding enormous value to his clients.
David's number one piece of advice to anyone that wants to be a leader in their field, is to REALLY THINK BIG!





The Buzz - Our Innovation Round




Here are David's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

#1 thing to be more innovative – Part of that has got to do with asking the right questions of yourself because I know that with people, if you start asking the wrong questions, you know your mind is very creative and will still find an answer to the wrong questions - so key is to ask the right questions, for example, how can I do this better, or how can I remove this issue by automating the process.
Best thing for new ideas – For me it's been talking to great mentors.  And then get out of your comfort zone and do the awesome but uncomfortable things.
Favourite tool for innovation – Well, we use Infusionsoft. We use it to manage basically everything. We use it to manage our member's area, all our marketing, our automation, our business. 
Keep project / client on track – The most fundamentally important thing is the scope of the project - clear definition of what's in and what's out.  For your own project - start with the minimal viable product, get feedback and improve as you go.
Differentiate – Make sure that what you're delivering is unique and that it's really hard for the other competitors to...
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