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n this episode number 21 of the InnovaBuzz podcast, my guest is James Schramko, internet marketing guru who is well known to most of our audience. He’s also a podcaster and owner of SuperFast Business. James tells us a little about his move from a salaried employee at Mercedes Benz to a business owner and entrepreneur.
In this episode number 21 of the InnovaBuzz podcast, my guest is James Schramko, internet marketing guru who is well known to most of our audience. He's also a podcaster and owner of SuperFast Business. James tells us a little about his move from a salaried employee at Mercedes Benz to a business owner and entrepreneur - and what he's learnt by helping business owners get the best results out of their efforts. We spent a lot of time on the interview, talking about recurring revenue business models, there is a lot of great information here.
Listen to the Podcast
Today, I'm giving away a copy of The Automatic Customer by John Warrillow. In that book John gives a lot of pointers on finding and keeping subscription customers and build an ongoing revenue model.
Leave a comment under the video and tell James what is one thing you've taken out of this podcast and implemented in your business or in your life that is going to make a difference for you as a result.
Show Highlights
Some of the highlights of this episode include:
Focus your attention on the things that give you the best result. It's easy to say, much harder to do! It's important to have strong "partitions" between business and personal. James is primarily a problems solver, and that builds trust with his customers; tools involved are recommend to those who need them. An online community subscription membership can be a good business model if you nurture it. It's a great way of entrepreneurs connecting with other entrepreneurs online and generating content for your community. For a successful ongoing subscription model, you've got to really understand your customer and give them a solution that's going to help them for the longest time possible, a solution to an ongoing problem. It needs to be sustainable for both the business and the customers. Testing the market is easy these days. You just need a landing page that has an offer on it and ask people to do something that will cause them to vote with an action or an inaction, helping you understand if this is relevant or not. The state of your email inbox is a symptom of your overall business (and life). Get systems in place to clean up your inbox - it should NOT be an action list that other people get to add to!
The Buzz - Our Innovation Round
Here are James' answers to the questions of our Innovation round. Watch the interview to get the full scoop.
#1 thing to be more innovative – Question everything. Best thing for new ideas – Be comfortable with change. Removing things and see how you manage! Favourite tool for innovation – SCAMPER and other techniques for creativity. Keep project / client on track – 12 weekly reviews of yourself so that you can measure progress. Differentiate – To be a leader in innovation, BE A LEADER!
Reach Out
You can reach out and thank James via SuperFast Business. |