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Home > The InnovaBuzz Podcast > InnovaBuzz Episode #26 – Tim Wilson of Web Analytics Demystified
Podcast: The InnovaBuzz Podcast
Episode:

InnovaBuzz Episode #26 – Tim Wilson of Web Analytics Demystified
Category: Business
Duration: 0
Publish Date: 2015-10-05 02:59:17
Description:



































In this episode number 26 of the InnovaBuzz podcast, Tim Wilson of Web Analytics Demystified shares with us his insights as a data analyst, emphasising the need to focus on the right (smart) questions, setting goals and by doing these steps we can get most value from data on our online presence.  We also talk about photography, baseball, guitar and cycling! Find out how these are related, by listening to the podcast!










Listen to the Podcast




















Focus on measuring the fundamentals:
 What is the purpose of your site? Is it achieving that or not? Are we really instrumented and measuring and keeping an eye on that and improving it?

Tim Wilson










Show Highlights




Some of the highlights of this episode include:

* There is still a massive lack of clarity around digital analytics.  The data doesn’t provide the questions and the answers, the data really is just there to provide answers if you have asked the right question.  You still need be asking smart questions.
* Whilst it is good to “poke around the data”, it if often better to understand what data is being collected and ask: what does it mean, does it matter and do I really care about this?  Then, if it is important – what can I do to improve this item and what other data might help to figure out what is causing the current status?
* It’s vital to have clear goals in mind before collecting data, analyzing and drawing conclusions.
* Don’t get lost in the data analysis – keep an eye on what is happening in the “real world” too – work through the user experience.











Are we really clear on our goals? Do we really know what success looks like? Are we recognizing that the analysis starts with a hypothesis, it starts with an idea and then we look at the data?

Tim Wilson


































The Buzz - Our Innovation Round




Here are Tim’s answers to the questions of our Innovation round. Watch the interview to get the full scoop.

* #1 thing to be more innovative – Be passionate about what they’re trying to do.
* Best thing for new ideas – Trying to really think through problems or challenges people are having and how can I solve that.
* Favourite tool for innovation – I am right now on a list kick! I’m a big fan of Wunderlist to manage all my tasks even email. I am also a huge fan of Slack.
* Keep project / client on track – Defining the goals and objectives, defining the end-point, defining success and then communication.
* Differentiate – I’d say you have to give a hoot. You’ve got to figure out what you’re passionate about and then just be passionate about it.





To Be More Innovative and Productive




Figure out what you’re passionate about and then just be passionate about it.




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